Y'all need to look up what this dude did.
He was too tired to drive on his way to a match so he let a black hitchiker drive for him, then when he got to the arena walked in with his arm around him to the boos of the crowd, which he decided to embrace and make worse by kissing the guy on the cheek.
He then went whole hog into the persona hanging out in black neighborhoods, going to black bars, and getting arrested on petty charges then going to court after hiring a black lawyer paying his fine and then doing it all over again.
Wrestling was not as popular and the viewing was segregated but the promoters were only selling about half capacity for the white section while the black section was sold out and people were still clamoring in to see him but they couldn’t because of segregated arenas.
The owners of the arenas and the promoters eventually decided that business is business and started slowly desegregating their theatres and every time this guy showed up they were selling out all their seats, to the point where this guy and one other held the record for attendance that held until the late 80’s/early90’s.
The anti-Hulk Hogan
There is however a counter theory unfortunately.
In this age of wrestling, you got paid by the number of tickets sold. There are certainly people that believe Sputnik exploited the black community and their plight, simply for financial purposes.
Good result, but very selfish intents.
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